Blacks Leisure Group plc (BLG) Case Study Example | Topics and Well Written Essays - 2500 words

Blacks Leisure Group plc (BLG) - Case Study Example It was Peter Farquhar who articulated that "a brand is a name, symbol, design, or mark that enhances the value of a product beyond its functional purpose" (Farquhar 1989). This gave rise to the brand equity's subsequent definition as the "added value with which a brand endows the product." (Farquhar 1989). In 1991 David Aaker put forth the model of Brand Equity in his seminal work "Managing Brand Equity" (1991). The model stipulates that brand equity is founded on five dimensions that of brand loyalty, name awareness, perceived quality, brand associations and other proprietary brand assets. Of the five brand equity elements, the basic four elements will be the subject of this discourse that will attempt to apply the principles of brand equity to Blacks Leisure Group's current market situation. This report will attempt to discuss the subjects of Brand Loyalty and how Blacks can begin to fully appraise the status of its core market's willingness to support the brand vis--vis the many market and economic fluctuations; the subject of Brand Name Awareness and how Blacks can continue to perpetuate its top-of-mind status in the outdoor sporting goods and lifestyle business; the subject of Perceived Quality and how Blacks can improve on its product attributes which can make or break its "specialist" status in the outdoor sporting goods category; and finally, the subject of Brand Associations which is ever more important these days in the face of stiff competition, environmental pressures and increasing consumer awareness that exacts nothing less than the best of what a company can offer and give back to the various communities and stakeholders it impacts on. CASE BACKGROUND With its stock publicly traded at the London Stock exchange and enjoying, there is no arguing that Blacks has been enjoying enthusiastic public support over the last 10 years. In fact, there is no denying that Blacks is one of United Kingdom's leading retail sportswear and sporting goods groups and the largest specialty outdoor retailer. Innovation, style and technology and a demonstrated passion for providing a range of outdoor clothing and equipment at great value for money remain Blacks Outdoor's hallmark in the industry. The company operates 427 stores under seven company-owned and managed retail chains across the United Kingdom and the Republic of Ireland. Its Sports & Fashion division includes the First Sport chain, the AV (Active Lifestyle) chain, and the company's newest store concept, Pure Women, the company's first attempt to target specifically the women's sportswear and sports fashions category. Its Outdoor division features the company's original store format, Blacks Outdoor, buttressed by the company's acquisition of U.K. outdoor sporting goods leader The Outdoor Group--which included the Millets chain of family-oriented sporting goods stores and the higher-end Air and youth-oriented Free Spirit retail chains. Though it had to cut back on its Wholesaling division, after the sale of the company's Fifa UK license back to Italian parent Fifa International in 2000, Blacks still enjoys

Children of the Forest by Kevin Duffy Essay -- Children Forest Kevin D

"Children of the Forest" by Kevin Duffy "Children of the Forest" is a narrative written by Kevin Duffy. This book is a written testament of an anthropologist's everyday dealings with an African tribe by the name of the Mbuti Pygmies. My purpose in this paper is to inform the reader of Kevin Duffy's findings while in the Ituri rainforest. Kevin Duffy is one of the first and only scientists to have ever been in close contact with the Mbuti. If an Mbuti tribesman does not want to be found, they simply won't be. The forest in which the Mbuti reside in are simply too dense and dangerous for humans not familiar with the area to enter. Without them he would simply be wandering aimlessly in the forest. It was very important for Kevin Duffy to win the respect of the tribe when he arrived. The Mbuti are one of the most fascinating of all the "uncivilized" peoples of the world. This tribe inhabits equatorial Africa near the city of Kisangani in Zaire in the Ituri rainforest. The Mbuti, being the smallest people on earth, live in the most inaccessible place on earth. An Mbuti tribe is almost impossible to find in such a dense forest. The tribe's men and women are only about four and a half foot tall yet they navigate though rich and dense forestry daily in the search for meat and fruit. The Mbuti greatly acknowledge their beloved forest as the supplier of all their worldly needs and possessions. The forest supplies them with food, clothing, shelter, and to them, affection. The Mbuti treat the forest as their parents and see themselves as it's children. They often sing to it in times joy and pray to the forest in times of remorse. Duffy becomes a "fly-on-the-wall" among this particular Mbuti clan. Not by spying on them, but becoming a friend, a very good friend. The Mbuti trusted him like a brother and invited him into their lives to share everything from the birth Mazero's new child to the death of Ndima, one of the tribes' elders. He was even allowed to film the Mbuti's famous elephant hunt. To achieve this kind of trust among an "alien" culture is a phenomenal feat. The elephant hunt was the first story that depicted the actual way that the Mbuti hunted and shared their shared their rewards from a hunt. The entire tribe set out in order to search for an elephant for a feast. All the males of the tribe, regardless of age left ... ...in that respect. Humans seem to always behave like humans no matter where they are in the world or what technologies they possess. The Mbuti are probably better than Americans in another aspect also. They all hunted together, but not only the hunters and their families got to eat. Families of all the surrounding tribes enjoyed a meal. In today's society, people walk the streets hungry while other live lavishly, eating until they are stuffed. If Americans were more like the Mbuti, this country would be a much better place. The Mbuti pygmies of the Ituri rainforest are a fascinating people. They need their forest for food, shelter, and protection from other peoples of the world. How the Mbuti managed to survive the conquests of the Spanish and the English is beyond our knowledge. Their dense, uncharted forest has kept them a secret to many people to this day. The Mbuti probably are the most unchanged people still living on earth. As long as the Mbuti's forest isn't destroyed by the world's greed for money, they will more than likely remain there for decades to come. Works Cited: Duffy, Kevin, "Children of the Forest". Waveland Press, Inc. 1996

Geopolitical: Nursing and Phenomenological Community Essay

A geopolitical community is defined by Maurer & Smith (2013) as â€Å"a spatial designation–a geographical or geopolitical area or place. Geopolitical communities are formed by either natural or human-made boundaries.† A river, mountain range, or a valley may create natural boundaries. An example of this is most of the villages in Nepal, the country where I was born. Nepal is full of mountains, rivers, lakes, valleys and plateau. Most of the villages are naturally divided by hills, mountains and rivers. Human-made boundaries can be structural, political or legal in nature. Structural boundaries can be roads, canals, bridges or rail road tracks, while, legal boundaries can be comprised of city, county, state, provincial, territorial or country lines (Maurer & Smith, 2013). The differences in the geopolitical boundaries can be observed between counties of New York City or any other in major cities of USA. Political boundaries could be exemplified by school districts or congressional districts (Maurer & Smith, 2013, p.396). A phenomenological community can be thought of as an assembly of individuals who share the same viewpoint, relationships, values, interests, beliefs and goals. A phenomenological community is looked at as a â€Å"relational rather than spatial designation† (Maurer & Smith, 2013). Geographical boundaries do not necessarily have to be shared in a phenomenological community. Religious, cultural and social groups are prime examples of a phenomenological community because their values and beliefs set them apart from other groups (Maurer & Smith, 2013). All of us live in a geopolitical community and most of us are part of many phenomenological communities. Public health nurses have to face certain challenges while working with different community group. First of all there will be language and cultural barrier. Public health nurse are large autonomous. They practice without professional supervision. They practice collaboratively with other public health disciplines that have different perspective. To overcome the challenges some of the best practices for ensuring on going competencies include peer review, reflective practice, goal settings, obtaining knowledge of different cultures/ practices and self-evaluation. References: Maurer,F.A. & Smith, C.M.(2013). Community/public health nursing practice. Fifth edition. Retrieved from http://evolve.elsevier.com Relevant challenges and considerations for public health nursing practice.(2011). Retrieved from www.health.state.mn.us/divs/cfh/ophp/consultation/phn/practicecouncil/docs/relevantchallanges

Essay about Antigone - 1326 Words

Antigone; The Tragic Hero nbsp;nbsp;nbsp;nbsp;nbsp;Antigone is a classic work that never ceases to be analyzed by critics and students around the world. The debate over who is the real tragic hero of Sophocles’ play Antigone is a topic that is heavily discussed. To this day there is still no agreement. Some people believe that Antigone is the real tragic hero of this tragedy, while others believe that the hero is in fact her uncle, Creon. It is logical to say that Antigone is the tragic hero of Antigone more so than Creon because she is a likeable character, extracts pity from the audience, and her plight affects many. nbsp;nbsp;nbsp;nbsp;nbsp;To begin, Creon’s character is less likeable to the audience. From his very first†¦show more content†¦nbsp;nbsp;nbsp;nbsp;nbsp;Secondly, Antigone does a good job at extracting pity from the audience. She appeals the sense of emotion with heart felt dialogue. One of the most pitiful points in this play is when she makes her last speech. She then looks back on what actually occurred. This is the first time that Antigone actually realizes her own sorrow. Earlier on she is still blind to the fact that this is the end for her. She will not get to have a life. She will not get to give life to someone else. â€Å"†¦see what I suffer, and from whom, because I feared to cast away the fear of Heaven!† (Oates 291). Here she is appealing to the gods. She is basically saying, â€Å"Look, I am suffering because I so longed to please you (gods). The audience feels sorry for Antigone because she is the accused. Many will side with the accused be cause their future is doomed. Not only does Antigone extract pity from the audience, she extracts it from other characters in the play. Ismene has always been sympathetic of her plight and shows this by trying to share the blame. The chorus is also sympathetic and so they try to persuade Creon that punishing her may not be the best thing. Lastly, Creon is sympathetic toward Antigone. When he first becomes aware that she is the culprit, he tries to give her a way out. â€Å"†¦knewest thou that an edict had forbidden this?† (Oates 282) This line implies that if Antigone denied knowing, she would haveShow MoreRelatedAntigone By Sophocles Antigone1525 Words   |  7 Pagesnothing that the gods demand† (1349-1350). Sophocles’ Antigone takes place in a trying time for the city of Thebes, when Oedipus, their king, and most of the royal family have died, and Creon has just been appointed the new king. Throughout the play, Creon tries on his power as the new ruler, and seems to believe that the gods will not be angry with some of his choices as king, even though they directly violate the divine law. However, in Antigone, when there is a conflict between the divine law andRead Moreantigone987 Words   |  4 Pageshamartia and lastly they need to realize their mistakes and accept their consequences. In Antigone, there are two main characters that fit the criteria of a tragic hero, but only the protagonist, Antigone meets all of the conditions. Antigone meets the second requirement of a tragic heroine, by fulfilling the criteria of being neither entirely good nor completely bad. In the opening of the play, Antigone asks her sister, Ismene to help her give Polynieces a proper burial but Ismene disagrees becauseRead MoreThe Choices Of Antigone And Sophocles Antigone1560 Words   |  7 Pagesthat Antigone and Creon face in Sophocles’ Antigone differ, their decisions often end up pitted against each other’s, inviting comparison. Since I am juxtaposing the characters’ degrees of rightness, I believe that the rightness of the reasoning, not just their ultimate stances, should be examined. The entirety of his or her argument, not just the conclusion, must be taken into account. I’ll also note that my perspective of rightness could and does conflict with that of the gods in Antigone and SophoclesRead MoreCharacterization of Antigone in Sophocles Antigone2448 Words   |  10 PagesSophocles’ tra gic drama, Antigone, presents to the reader a full range of characters: static and dynamic, flat and round; they are portrayed mostly through the showing technique. In â€Å"Sophocles’ Praise of Man and the Conflicts of the Antigone,† Charles Paul Segal takes the stand that there are two protagonists in the drama (which conflicts with this reader’s interpretation): This is not to say that there are not conceptual issues involved in the characters of Creon and Antigone. But the issues areRead MoreAntigone Summary771 Words   |  4 Pagesunburied to rot. Antigone was dejected with Creon’s ruling and decided to bury Polynices herself. She tried to enlist Ismene to help her, but Ismene was to afraid. Antigone furiously continued with the plan on her own. A sentry discovered Antigone and brought her to Creon. Ismene was also brought to Creon and confessed that she had helped Antigone with the burial rites of Polynices. Antigone stopped Ismene and told her not to admit to an act that she had not committed. Antigone took sole responsibilityRead MoreAntigone2454 Words   |  10 PagesAntigone– The Characterization Sophocles’ tragic drama, Antigone, presents to the reader a full range of characters: static and dynamic, flat and round; they are portrayed mostly through the showing technique. In â€Å"Sophocles’ Praise of Man and the Conflicts of the Antigone,† Charles Paul Segal takes the stand that there are two protagonists in the drama (which conflicts with this reader’s interpretation): This is not to say that there are not conceptual issuesRead More Antigone Essay1318 Words   |  6 PagesAntigone Essay In any story or piece of literature, there will always be the main characters to fill the pages with incessant adventure. The characters whose names appear on almost every page and the characters whose actions the story revolves around. However, a story will also always have its minor characters. These are the characters that contribute heavily to the plot, yet arent mentioned quite as often and are underestimated regarding their importance in the story. In the Greek masterpieceRead More Antigone Essay3001 Words   |  13 PagesSUBJECT Antigone is a play about a woman who disobeyed the Kings order to not bury her brother. The play was written by the famous Greek tragedian, Sophocles, in 441 B.C. The story took place in the city of Thebes and the time period is not mentioned. The main characters introduced in the play are of Antigone, Ismene, Creon, and Haemon. The primary focus was centered on Antigone and the consequences she faces after breaking the Kings orders. In the beginning, the author introduced Antigone and herRead MoreEssay on Antigone1426 Words   |  6 Pagesimprudent judgments will ultimately suffer from the consequences of their actions. In Sophocles Antigone, these prejudices notably surface in the form of paternalism as demonstrated through Creons government, highlighting the importance of gender roles throughout the play. Therefore, analyzing the motif of gender roles and its effect on the definition of justice through the perspectives of Ismene, Antigone, and Creon enables the audience to understand how Sophocles macroscopic analogy to humanitysRead MoreAntigone by Sophocles622 Words   |  3 PagesIn the playwright Antigone by Sophocles, the characters reveal their values while exposing a life lessons through their actions, dialogue, thoughts ,and effects on others. Antigone starts with two brothers, Eteocles and Polyneices, being killed at battle. Creon, the king of Thebes, declares that Eteocles’ death will be h onored and Polyneices’ dishonored. He instead will lay unburied to become the food of animals. When the play opens, Antigone takes Ismene, Antigone and Ismene are sisters of the dead